What is an Appointment Setter?

An appointment setter is a person or company whose job is to schedule appointments on behalf of a salesperson, a business owner, or a company. The main goal of an appointment setter is to generate new leads and secure appointments with potential clients or customers for their clients or employer.

Appointment setters often work in telemarketing or sales environments, where they make outbound calls to potential customers and introduce the products or services that their client offers. They then use their communication skills and persuasion techniques to convince the potential customer to schedule a meeting or consultation with the salesperson or business owner.

The role of an appointment setter is crucial to the sales process because it frees up the salesperson's time, allowing them to focus on closing deals instead of scheduling appointments. By having a dedicated appointment setter, a business can streamline its sales process, increase its customer base, and ultimately boost its revenue.

Appointment setters must have excellent communication skills, be knowledgeable about the products or services they are promoting, and have a talent for persuasion. They should also be comfortable using technology, as they may be required to work with customer relationship management (CRM) software or other scheduling tools.

How to Backup Emails on Outlook?

To backup emails on Outlook, you can use the "Export" feature which allows you to save a copy of your emails in a file format that can be imported back into Outlook or viewed in other email applications. Here are the steps to backup emails on Outlook:

  1. Open Outlook and click on the "File" tab in the top left corner.

  2. Click on "Open & Export" and select "Import/Export".

  3. In the "Import and Export Wizard" window, select "Export to a file" and click "Next".

  4. Choose "Outlook Data File (.pst)" and click "Next".

  5. Select the folder that you want to backup (e.g., Inbox, Sent Items, etc.) and choose a location to save the backup file. You can also choose to include subfolders if you want to backup the entire folder hierarchy.

  6. Click on "Finish" to start the backup process. Depending on the size of your mailbox, this process may take some time.

Once the backup is complete, you will have a copy of your emails saved in a .pst file that you can use to restore your emails or import them into another email client. Remember to keep this file in a safe location, such as an external hard drive or cloud storage, to prevent data loss.

What is the difference between POP and IMAP email ?

POP (Post Office Protocol) and IMAP (Internet Message Access Protocol) are two different email protocols used for retrieving emails from a mail server.

Here are the main differences between POP and IMAP:

  1. Retrieval: POP downloads emails from the server to the device on which the email client is installed, while IMAP allows users to access and manage their email messages directly on the mail server.

  2. Syncing: POP is a one-way communication protocol that does not synchronize changes made to email messages (e.g., read, delete, move) between the email client and the mail server. IMAP, on the other hand, is a two-way communication protocol that allows changes made to email messages in the email client to be synced with the mail server.

  3. Storage: POP stores email messages locally on the device, while IMAP stores them on the mail server. This means that with IMAP, users can access their email messages from multiple devices since the messages are stored on the server, while with POP, users can only access their email messages from the device on which they were downloaded.

  4. Security: Both protocols offer secure versions (POP3S and IMAPS) that use encryption to protect the transmission of email data between the email client and the mail server.

In summary, POP is best suited for users who want to download and store their email messages on a single device, while IMAP is ideal for users who access their email from multiple devices and want to manage their email messages directly on the mail server.

Website Definitions

 

Keyword – Any word or phrase relating to a business that will likely be “Googled” by a potential customer of that business.

 

Call To Action Any words or images on a website prompting a viewer to take an action. E.g. “Click Here to Order Online”

 

Traffic – The amount of individual people viewing your website.  Can be measured on a daily, weekly, or monthly basis.

 

Blog A website, or a page within a website, dedicated to publishing articles.  They mainly contain written content but often can have photos as well as videos.

 

Search Engine Optimization (SEO) – Everything related to how a website will appear or “rank” on Googles search results. Organically, meaning without paying Google.

 

Social Media - the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.  E.g. Facebook, Twitter, Youtube.

 

PPC Advertising – Pay Per Click Advertising.  I.e. Google Adwords.

 

Email Marketing Campaign- The creation and management of an email database, as well as the creation and management of the email content being sent to customers and prospects.

 

URL- The “address” of a website. All websites need a URL

E.g. www.Google.ca 

 

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