An appointment setter is a person or company whose job is to schedule appointments on behalf of a salesperson, a business owner, or a company. The main goal of an appointment setter is to generate new leads and secure appointments with potential clients or customers for their clients or employer.
Appointment setters often work in telemarketing or sales environments, where they make outbound calls to potential customers and introduce the products or services that their client offers. They then use their communication skills and persuasion techniques to convince the potential customer to schedule a meeting or consultation with the salesperson or business owner.
The role of an appointment setter is crucial to the sales process because it frees up the salesperson's time, allowing them to focus on closing deals instead of scheduling appointments. By having a dedicated appointment setter, a business can streamline its sales process, increase its customer base, and ultimately boost its revenue.
Appointment setters must have excellent communication skills, be knowledgeable about the products or services they are promoting, and have a talent for persuasion. They should also be comfortable using technology, as they may be required to work with customer relationship management (CRM) software or other scheduling tools.